Cookie policy

BEHIND THE YOGA MAT

COOKIE POLICY

Last Updated: August 2026

1. About This Cookie Policy

This Cookie Policy explains how Behind the Yoga Mat (“Behind the Yoga Mat”, “we”, “us” or “our”) uses cookies and similar technologies in connection with behindtheyogamat.com and the online learning environment through which our courses and digital services are provided.

This Cookie Policy should be read together with our Privacy Policy, which provides further information about how we process personal data and about your data-protection rights.

2. What Are Cookies?

Cookies are small text files that are stored on or accessed through your device when you visit a website or use certain online services.

Cookies and similar technologies can perform different functions. For example, they may enable essential website functionality, maintain login sessions, remember preferences, support security, process transactions, understand how a website is used or, where applicable and permitted, support analytics and marketing activities.

Cookies may be placed directly by Behind the Yoga Mat or the platform through which our services are provided (“first-party cookies”), or by third-party service providers whose technologies are used in connection with our website or online services (“third-party cookies”).

Some cookies exist only for the duration of your browser session and are deleted when you close your browser (“session cookies”). Others may remain on your device for a specified period or until they are deleted (“persistent cookies”).

3. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies are necessary for the website, online learning environment or requested services to function properly.

They may be used, for example, to:

  • enable secure login and account access;
  • maintain sessions;
  • remember essential settings;
  • support security and fraud prevention;
  • enable checkout or payment-related functionality; and
  • provide services specifically requested by the user.

Where permitted by applicable law, strictly necessary cookies may be used without consent because the relevant website or service cannot function properly without them.

Functionality and Preference Cookies

These cookies allow the website or learning environment to remember choices or preferences and provide enhanced functionality.

They may, for example, remember language preferences, account settings or other choices made when using the service.

Where consent is legally required for such cookies, they will be used only after the required consent has been provided.

Analytics Cookies

Analytics cookies and similar technologies may help us understand how visitors and learners use our website and online services.

They may provide information about matters such as page visits, navigation, interaction with features and use of course or website functionality.

This information can help us understand and improve the performance, usability and content of our services.

Where consent is required by applicable law, analytics cookies or similar technologies will be used only after consent has been provided.

Marketing and Targeting Cookies

Where we use advertising or marketing technologies, cookies or similar technologies may be used to understand the effectiveness of marketing activities, measure campaigns or provide advertising that is more relevant to users.

Marketing and targeting technologies will be used only where applicable and where the required consent has been provided.

If Behind the Yoga Mat does not use such technologies, this category may not apply.

4. Cookies Our Site Use

The specific cookies and similar technologies used on our website and online learning environment depend on the functionality and integrations that are currently enabled.

The tables below identify the cookies currently used, including their provider, purpose, category and duration where applicable.

Only technologies actually used in connection with Behind the Yoga Mat should be included in these tables.

  • 4.1 Strictly Necessary Cookies
    For the moment, based on the LearnWorlds information you've given me, I would start the published table with:
Name of Cookie Purpose Strictly Necessary Expires
XSRF-TOKEN Preserves User Login information and states Yes When you close your browser
DPSettings Preserves the user's Cookie policy preferences Yes 12 days
slim_session Preserves User Login information and states Yes 2.5 days
affiliate Tracks purchases made through affiliate links to ensure proper credit is given to the affiliate partner. No Depends on your affiliate cookie settings
  • 4.2 Any functionality or preference cookies currently used will be listed here.
Name of Cookie Provider Purpose Expires
__stripe_sid checkout.stripe.com Used to process payments for our website. 30 minutes
__stripe_mid checkout.stripe.com Used to distinguish users. 1 year
cid checkout.stripe.com Used to process payments for our website. 3 months
vuid vimeo.com These cookies are used by Vimeo to collect analytics tracking information. 3 years
player player.vimeo.com These cookies are used by Vimeo to collect analytics tracking information. 1 year
cf_clearance www.cloudflare.com Used by clouflare to specify the duration that our website is accessible to a visitor that successfully completed a previous Captcha or challenge. 4 hours

Olark
Name of Cookie Provider Purpose Expires
hblid www.behindtheyogamat.com a visitor identifier that we use only on your site to remember this visitor between visits 2 years
wcsid www.behindtheyogamat.com a session identifier that we use only on your site to keep track of a single chat session When you close your browser
olfsk www.behindtheyogamat.com storage identifier that we use to maintain chat state across pages (e.g. message history) 2 years
_okbk www.behindtheyogamat.com extra state information (e.g. chat box being open/closed) When you close your browser
_ok www.behindtheyogamat.com most recent Olark site ID (security measure) When you close your browser
_oklv www.behindtheyogamat.com the Olark loader version (for improved caching) When you close your browser
_okla www.behindtheyogamat.com used for caching purposes (loaded from CDN vs. loaded from our infrastructure) When you close your browser
_okgid www.behindtheyogamat.com used for caching by setting a hash for assets to determine if they have changed and if they need to be refreshed When you close your browser
_okac www.behindtheyogamat.com used for caching by setting a hash for assets to determine if they have changed and if they need to be refreshed When you close your browser
_okdetect www.behindtheyogamat.com Used for detecting when storage contexts have changed due to things like ssl or host transitions (helps maintain your chat across pages). When you close your browser
_okck www.behindtheyogamat.com Used to test whether the visitor's browser allows cookies to be stored. When you close your browser
TawkTo
Name of Cookie Provider Purpose Expires
tawk_uuid_ www.behindtheyogamat.com HTTP cookie
twk_idm_key www.behindtheyogamat.com Visitor connection management Session
twk_token_ www.behindtheyogamat.com HTML local storage
tawk_uuid_propertyId www.behindtheyogamat.com Visitor tracking 6 months
tawkUUID (deprecated) www.behindtheyogamat.com Visitor tracking 6 months
__tawkuuid (deprecated) www.behindtheyogamat.com Visitor tracking 6 months
ss (deprecated) www.behindtheyogamat.com Visitor session management Session
TawkConnectionTime www.behindtheyogamat.com Manages visitor connection Session
Tawk_xxxxxxx (deprecated) www.behindtheyogamat.com Visitor preference 6 months
Freshchat
Name of Cookie Provider Purpose Expires
pubsub_cookie www.behindtheyogamat.com This cookie is used for the freshchat service When you close your browser
hop- www.behindtheyogamat.com This cookie is used for the freshchat service When you close your browser
www.behindtheyogamat.com This cookie is used for the freshchat service When you close your browser
_ www.behindtheyogamat.com This cookie is used for the freshchat service 1 year
pnctest www.behindtheyogamat.com This cookie is used for the freshchat service 1 year
Zendesk Web Widget
Name of Cookie Provider Purpose Expires
ZD-zE_oauth www.behindtheyogamat.com Stores the authentication token once the user has been authenticated. 2 hours
ZD-currentTime www.behindtheyogamat.com Sets the time when page loads. Forever
ZD-settings www.behindtheyogamat.com Stores a hash of settings so that we don't keep sending blips after the initial one Forever
ZD-suid www.behindtheyogamat.com Session id for pathfinder. 20 minutes
ZD-buid www.behindtheyogamat.com Collects Machine ID. Forever
_answer_bot_service_session www.behindtheyogamat.com Used to uniquely identify a user session when using Answer Bot Article Recommendations. When you close your browser
Intercom
Name of Cookie Provider Purpose Expires
intercom-id-[app_id] www.behindtheyogamat.com Anonymous visitor identifier cookie. As people visit your site they get this cookie. 9 months
intercom-session-[app_id] www.behindtheyogamat.com Identifier for each unique browser session. This session cookie is refreshed on each successful logged-in ping, extending it one week from that moment.
The user can access their conversations and have data communicated on logged-out pages for 1 week, as long as the session isn’t intentionally terminated with Intercom('shutdown');, which usually happens on logout.
1 week
intercom-device-id-[app_id] www.behindtheyogamat.com Identifier for each unique device that interacts with the Messenger. It is refreshed on each successful ping, extending it another 9 months.
We use this cookie to determine the unique devices interacting with the Intercom Messenger to prevent abuse.
9 months
Optinmonster
Name of Cookie Provider Purpose Expires
_omappvp www.behindtheyogamat.com Anonymous visitor identifier cookie. As people visit your site they get this cookie.400 days
_omappvs www.behindtheyogamat.com Identifier for each unique browser session.20 minutes
4.3 Any analytics cookies or similar technologies currently used will be listed here.
Google Analytics
Name of Cookie Provider Purpose Expires
_ga www.behindtheyogamat.com Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat www.behindtheyogamat.com Google Analytics: Used by Google Analytics to throttle the request rate. When you close your browser
_gid www.behindtheyogamat.com Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. When you close your browser
_ga_container-id www.behindtheyogamat.com Used to persist session state. 2 years
Mixpanel
Name of Cookie Provider Purpose Expires
mp_#_mixpanel www.behindtheyogamat.com MixPanel: Cookie used by MixPanel for analytics purposes 1 year
BDOW
Name of Cookie Provider Purpose Expires
__smToken www.behindtheyogamat.com The __smToken is set once you login to Sumo and is checked to verify whether you are logged into Sumo or not 1 year
__smSmartbarShown www.behindtheyogamat.com cookie is set when the Smart Bars are shown on your website 1 year
__smVID www.behindtheyogamat.com Used to display relevant advertising 1 month
__smSessionId www.behindtheyogamat.com Used by Sumo to establish a cookie on a users computer to begin a session to enable Sumo products When you close your browser
__smListBuilderShown www.behindtheyogamat.com cookie is set when the List Builder is shown on your website 1 year
__smScrollBoxShown www.behindtheyogamat.com cookie is set when the Scroll box is shown on your website 1 year
__smWelcomeMatShown www.behindtheyogamat.com Cookie is set when the Welcome mat is shown on your website 1 year
__smListBuilderOptOut www.behindtheyogamat.com Is set when a visitor clicks an "Opt-Out" button on the List Builder 1 year
__smSmartBarOptOut www.behindtheyogamat.com Is set when a visitor clicks an "Opt-Out" button on Smart bars 1 year
__smScrollBoxOptOut www.behindtheyogamat.com Is set when a visitor clicks an "Opt-Out" button on Scroll box 1 year
__smWelcomeMatOptOut www.behindtheyogamat.com Is set when a visitor clicks an "Opt-Out" button on welcome mat 1 year
__smSubscribed www.behindtheyogamat.com Is set when a visitor subscribes via any of the List Builder, Welcome Mat, Scroll Box or Smart Bars they are shown on your website 1 year
Hotjarcl
Name of Cookie Provider Purpose Expires
_hjSessionUser_www.behindtheyogamat.com Anonymous visitor identifier cookie.1 year
_hjSession_www.behindtheyogamat.com Identifier for each unique browser session.1 hour
Fullstory
Name of Cookie Provider Purpose Expires
fs_luawww.behindtheyogamat.com Identifier for each unique browser session.30 minutes
fs_uidwww.behindtheyogamat.com Anonymous visitor identifier cookie.1 year
Mouseflow
Name of Cookie Provider Purpose Expires
mf_www.behindtheyogamat.com Anonymous visitor identifier cookie.When you close your browser
mf_userwww.behindtheyogamat.com Identifier for each unique browser session.90 days

Fullsession
Name of Cookie Provider Purpose Expires
FUS_COOKIE_datawww.behindtheyogamat.com Cookie used by Fullsession for analytics purposes.30 minutes
  • 4.4 Targeting/Marketing cookies Any marketing, advertising or targeting cookies currently used will be listed here.
Facebook
Name of Cookie Provider Purpose Expires
_fbp www.behindtheyogamat.com Identifies browsers for advertising and site analytics services 90 days
fr facebook.com Delivers advertisement products such as real-time bidding from third-party advertisers 90 days
datr facebook.com Identifies the web browser used to connect to Facebook; enhances security and site integrity 2 years
c_user facebook.com Contains the user ID of the currently logged-in user 1 year<
xs facebook.com Contains session number and secret number for security Varies, tied to session
sb facebook.com Helps improve friend suggestions 2 years
oo facebook.com Opt-out of Facebook showing ads based on activity on third-party websites 5 years
presence facebook.com Contains user's chat state (e.g., which chat tabs are open) End of session
Hubspot
Name of Cookie Provider Purpose Expires
__hstc www.behindtheyogamat.com The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). 6 months
hubspotutk www.behindtheyogamat.com This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. 6 months
__hssc www.behindtheyogamat.com This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. 30 min
__hssrc www.behindtheyogamat.com Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. session
messagesUtk www.behindtheyogamat.com This cookie is used to recognize visitors who chat with you via the messages tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor. 6 months
Refersion
Name of Cookie Provider Purpose Expires
ci_session refersion.com Preserves users states across page requests. When you close your browser
refersion_csrf_code refersion.com Sets csrf token to prevent cross site request forgery. When you close your browser
__cfduid refersion.com Used by the content network, Cloudflare, to identify trusted web traffic. 1 year
Google AdWords
Name of Cookie Provider Purpose Expires
ads/ga-audiences www.behindtheyogamat.com Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. When you close your browser
Fomo
Name of Cookie Provider Purpose Expires
Fomo.hstry-count-since-first-event- www.behindtheyogamat.com Used by Fomo for showing user notifications. Persistent
Fomo.hstry-first-timestamp- www.behindtheyogamat.com Used by Fomo for showing user notifications Persistent
Fomo.snv- www.behindtheyogamat.com Used by Fomo for showing user notifications Persistent

5. Consent and Control

Where consent is required for cookies or similar technologies, you will be given the opportunity to make your choices through the cookie banner or cookie settings available on our website or online learning environment.

Non-essential cookies requiring consent will not be activated before the required consent has been obtained.

Depending on the technologies in use, you may be able to accept or reject different categories of cookies individually.

You may change or withdraw your cookie consent at any time through the cookie or privacy settings made available through the website or your user account.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Strictly necessary cookies may continue to operate where they are required to provide a service you have requested or where their use does not require consent under applicable law.

You can also control or delete cookies through your browser settings. Disabling certain cookies may affect the availability or functionality of parts of the website, online learning environment, login area or other services.

6. Changes to this Cookie Policy

We may update this Cookie Policy where necessary to reflect changes to the cookies or technologies we use, changes to our services, technical developments or applicable legal requirements.

The current version will be made available through our website.

7. Further Information

If you would like to know more about how We use Cookies, please contact Us at office@behindtheyogamat.com.
For more information about privacy, data protection and our terms and conditions, please visit the following:
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