Cookie policy
BEHIND THE YOGA MAT
COOKIE POLICY
Last Updated: August 2026
1. About This Cookie Policy
This Cookie Policy explains how Behind the Yoga Mat (“Behind the Yoga Mat”, “we”, “us” or “our”) uses cookies and similar technologies in connection with behindtheyogamat.com and the online learning environment through which our courses and digital services are provided.
This Cookie Policy should be read together with our Privacy Policy, which provides further information about how we process personal data and about your data-protection rights.
2. What Are Cookies?
Cookies are small text files that are stored on or accessed through your device when you visit a website or use certain online services.
Cookies and similar technologies can perform different functions. For example, they may enable essential website functionality, maintain login sessions, remember preferences, support security, process transactions, understand how a website is used or, where applicable and permitted, support analytics and marketing activities.
Cookies may be placed directly by Behind the Yoga Mat or the platform through which our services are provided (“first-party cookies”), or by third-party service providers whose technologies are used in connection with our website or online services (“third-party cookies”).
Some cookies exist only for the duration of your browser session and are deleted when you close your browser (“session cookies”). Others may remain on your device for a specified period or until they are deleted (“persistent cookies”).
3. Types of Cookies We May Use
Strictly Necessary Cookies
These cookies are necessary for the website, online learning environment or requested services to function properly.
They may be used, for example, to:
- enable secure login and account access;
- maintain sessions;
- remember essential settings;
- support security and fraud prevention;
- enable checkout or payment-related functionality; and
- provide services specifically requested by the user.
Where permitted by applicable law, strictly necessary cookies may be used without consent because the relevant website or service cannot function properly without them.
Functionality and Preference Cookies
These cookies allow the website or learning environment to remember choices or preferences and provide enhanced functionality.
They may, for example, remember language preferences, account settings or other choices made when using the service.
Where consent is legally required for such cookies, they will be used only after the required consent has been provided.
Analytics Cookies
Analytics cookies and similar technologies may help us understand how visitors and learners use our website and online services.
They may provide information about matters such as page visits, navigation, interaction with features and use of course or website functionality.
This information can help us understand and improve the performance, usability and content of our services.
Where consent is required by applicable law, analytics cookies or similar technologies will be used only after consent has been provided.
Marketing and Targeting Cookies
Where we use advertising or marketing technologies, cookies or similar technologies may be used to understand the effectiveness of marketing activities, measure campaigns or provide advertising that is more relevant to users.
Marketing and targeting technologies will be used only where applicable and where the required consent has been provided.
If Behind the Yoga Mat does not use such technologies, this category may not apply.
4. Cookies Our Site Use
The specific cookies and similar technologies used on our website and online learning environment depend on the functionality and integrations that are currently enabled.
The tables below identify the cookies currently used, including their provider, purpose, category and duration where applicable.
Only technologies actually used in connection with Behind the Yoga Mat should be included in these tables.
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4.1 Strictly Necessary Cookies
For the moment, based on the LearnWorlds information you've given me, I would start the published table with:
| Name of Cookie | Purpose | Strictly Necessary | Expires |
| XSRF-TOKEN | Preserves User Login information and states | Yes | When you close your browser |
| DPSettings | Preserves the user's Cookie policy preferences | Yes | 12 days |
| slim_session | Preserves User Login information and states | Yes | 2.5 days |
| affiliate | Tracks purchases made through affiliate links to ensure proper credit is given to the affiliate partner. | No | Depends on your affiliate cookie settings |
- 4.2 Any functionality or preference cookies currently used will be listed here.
| Name of Cookie | Provider | Purpose | Expires |
| __stripe_sid | checkout.stripe.com | Used to process payments for our website. | 30 minutes |
| __stripe_mid | checkout.stripe.com | Used to distinguish users. | 1 year |
| cid | checkout.stripe.com | Used to process payments for our website. | 3 months |
| vuid | vimeo.com | These cookies are used by Vimeo to collect analytics tracking information. | 3 years |
| player | player.vimeo.com | These cookies are used by Vimeo to collect analytics tracking information. | 1 year |
| cf_clearance | www.cloudflare.com | Used by clouflare to specify the duration that our website is accessible to a visitor that successfully completed a previous Captcha or challenge. | 4 hours |
Olark
| Name of Cookie | Provider | Purpose | Expires |
| hblid | www.behindtheyogamat.com | a visitor identifier that we use only on your site to remember this visitor between visits | 2 years |
| wcsid | www.behindtheyogamat.com | a session identifier that we use only on your site to keep track of a single chat session | When you close your browser |
| olfsk | www.behindtheyogamat.com | storage identifier that we use to maintain chat state across pages (e.g. message history) | 2 years |
| _okbk | www.behindtheyogamat.com | extra state information (e.g. chat box being open/closed) | When you close your browser |
| _ok | www.behindtheyogamat.com | most recent Olark site ID (security measure) | When you close your browser |
| _oklv | www.behindtheyogamat.com | the Olark loader version (for improved caching) | When you close your browser |
| _okla | www.behindtheyogamat.com | used for caching purposes (loaded from CDN vs. loaded from our infrastructure) | When you close your browser |
| _okgid | www.behindtheyogamat.com | used for caching by setting a hash for assets to determine if they have changed and if they need to be refreshed | When you close your browser |
| _okac | www.behindtheyogamat.com | used for caching by setting a hash for assets to determine if they have changed and if they need to be refreshed | When you close your browser |
| _okdetect | www.behindtheyogamat.com | Used for detecting when storage contexts have changed due to things like ssl or host transitions (helps maintain your chat across pages). | When you close your browser |
| _okck | www.behindtheyogamat.com | Used to test whether the visitor's browser allows cookies to be stored. | When you close your browser |
| Name of Cookie | Provider | Purpose | Expires |
| tawk_uuid_ | www.behindtheyogamat.com | HTTP cookie | |
| twk_idm_key | www.behindtheyogamat.com | Visitor connection management | Session |
| twk_token_ | www.behindtheyogamat.com | HTML local storage | |
| tawk_uuid_propertyId | www.behindtheyogamat.com | Visitor tracking | 6 months |
| tawkUUID (deprecated) | www.behindtheyogamat.com | Visitor tracking | 6 months |
| __tawkuuid (deprecated) | www.behindtheyogamat.com | Visitor tracking | 6 months |
| ss (deprecated) | www.behindtheyogamat.com | Visitor session management | Session |
| TawkConnectionTime | www.behindtheyogamat.com | Manages visitor connection | Session |
| Tawk_xxxxxxx (deprecated) | www.behindtheyogamat.com | Visitor preference | 6 months |
| Name of Cookie | Provider | Purpose | Expires |
| pubsub_cookie | www.behindtheyogamat.com | This cookie is used for the freshchat service | When you close your browser |
| hop- | www.behindtheyogamat.com | This cookie is used for the freshchat service | When you close your browser |
| www.behindtheyogamat.com | This cookie is used for the freshchat service | When you close your browser | |
| _ | www.behindtheyogamat.com | This cookie is used for the freshchat service | 1 year |
| pnctest | www.behindtheyogamat.com | This cookie is used for the freshchat service | 1 year |
| Name of Cookie | Provider | Purpose | Expires |
| ZD-zE_oauth | www.behindtheyogamat.com | Stores the authentication token once the user has been authenticated. | 2 hours |
| ZD-currentTime | www.behindtheyogamat.com | Sets the time when page loads. | Forever |
| ZD-settings | www.behindtheyogamat.com | Stores a hash of settings so that we don't keep sending blips after the initial one | Forever |
| ZD-suid | www.behindtheyogamat.com | Session id for pathfinder. | 20 minutes |
| ZD-buid | www.behindtheyogamat.com | Collects Machine ID. | Forever |
| _answer_bot_service_session | www.behindtheyogamat.com | Used to uniquely identify a user session when using Answer Bot Article Recommendations. | When you close your browser |
| Name of Cookie | Provider | Purpose | Expires |
| intercom-id-[app_id] | www.behindtheyogamat.com | Anonymous visitor identifier cookie. As people visit your site they get this cookie. | 9 months |
| intercom-session-[app_id] | www.behindtheyogamat.com | Identifier for each unique browser session. This session cookie is refreshed on each successful logged-in ping, extending it one week from that moment. The user can access their conversations and have data communicated on logged-out pages for 1 week, as long as the session isn’t intentionally terminated with Intercom('shutdown');, which usually happens on logout. |
1 week |
| intercom-device-id-[app_id] | www.behindtheyogamat.com | Identifier for each unique device that interacts with the Messenger. It is refreshed on each successful ping, extending it another 9 months. We use this cookie to determine the unique devices interacting with the Intercom Messenger to prevent abuse. |
9 months |
| Name of Cookie | Provider | Purpose | Expires |
| _omappvp | www.behindtheyogamat.com | Anonymous visitor identifier cookie. As people visit your site they get this cookie. | 400 days |
| _omappvs | www.behindtheyogamat.com | Identifier for each unique browser session. | 20 minutes |
| Name of Cookie | Provider | Purpose | Expires |
| _ga | www.behindtheyogamat.com | Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years |
| _gat | www.behindtheyogamat.com | Google Analytics: Used by Google Analytics to throttle the request rate. | When you close your browser |
| _gid | www.behindtheyogamat.com | Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | When you close your browser |
| _ga_container-id | www.behindtheyogamat.com | Used to persist session state. | 2 years |
| Name of Cookie | Provider | Purpose | Expires |
| mp_#_mixpanel | www.behindtheyogamat.com | MixPanel: Cookie used by MixPanel for analytics purposes | 1 year |
| Name of Cookie | Provider | Purpose | Expires |
| __smToken | www.behindtheyogamat.com | The __smToken is set once you login to Sumo and is checked to verify whether you are logged into Sumo or not | 1 year |
| __smSmartbarShown | www.behindtheyogamat.com | cookie is set when the Smart Bars are shown on your website | 1 year |
| __smVID | www.behindtheyogamat.com | Used to display relevant advertising | 1 month |
| __smSessionId | www.behindtheyogamat.com | Used by Sumo to establish a cookie on a users computer to begin a session to enable Sumo products | When you close your browser |
| __smListBuilderShown | www.behindtheyogamat.com | cookie is set when the List Builder is shown on your website | 1 year |
| __smScrollBoxShown | www.behindtheyogamat.com | cookie is set when the Scroll box is shown on your website | 1 year |
| __smWelcomeMatShown | www.behindtheyogamat.com | Cookie is set when the Welcome mat is shown on your website | 1 year |
| __smListBuilderOptOut | www.behindtheyogamat.com | Is set when a visitor clicks an "Opt-Out" button on the List Builder | 1 year |
| __smSmartBarOptOut | www.behindtheyogamat.com | Is set when a visitor clicks an "Opt-Out" button on Smart bars | 1 year |
| __smScrollBoxOptOut | www.behindtheyogamat.com | Is set when a visitor clicks an "Opt-Out" button on Scroll box | 1 year |
| __smWelcomeMatOptOut | www.behindtheyogamat.com | Is set when a visitor clicks an "Opt-Out" button on welcome mat | 1 year |
| __smSubscribed | www.behindtheyogamat.com | Is set when a visitor subscribes via any of the List Builder, Welcome Mat, Scroll Box or Smart Bars they are shown on your website | 1 year |
| Name of Cookie | Provider | Purpose | Expires |
| _hjSessionUser_ | www.behindtheyogamat.com | Anonymous visitor identifier cookie. | 1 year |
| _hjSession_ | www.behindtheyogamat.com | Identifier for each unique browser session. | 1 hour |
| Name of Cookie | Provider | Purpose | Expires |
| fs_lua | www.behindtheyogamat.com | Identifier for each unique browser session. | 30 minutes |
| fs_uid | www.behindtheyogamat.com | Anonymous visitor identifier cookie. | 1 year |
| Name of Cookie | Provider | Purpose | Expires |
| mf_ | www.behindtheyogamat.com | Anonymous visitor identifier cookie. | When you close your browser |
| mf_user | www.behindtheyogamat.com | Identifier for each unique browser session. | 90 days |
| Name of Cookie | Provider | Purpose | Expires |
| FUS_COOKIE_data | www.behindtheyogamat.com | Cookie used by Fullsession for analytics purposes. | 30 minutes |
- 4.4 Targeting/Marketing cookies Any marketing, advertising or targeting cookies currently used will be listed here.
| Name of Cookie | Provider | Purpose | Expires |
| _fbp | www.behindtheyogamat.com | Identifies browsers for advertising and site analytics services | 90 days |
| fr | facebook.com | Delivers advertisement products such as real-time bidding from third-party advertisers | 90 days |
| datr | facebook.com | Identifies the web browser used to connect to Facebook; enhances security and site integrity | 2 years |
| c_user | facebook.com | Contains the user ID of the currently logged-in user | 1 year< |
| xs | facebook.com | Contains session number and secret number for security | Varies, tied to session |
| sb | facebook.com | Helps improve friend suggestions | 2 years |
| oo | facebook.com | Opt-out of Facebook showing ads based on activity on third-party websites | 5 years |
| presence | facebook.com | Contains user's chat state (e.g., which chat tabs are open) | End of session |
| Name of Cookie | Provider | Purpose | Expires |
| __hstc | www.behindtheyogamat.com | The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | 6 months |
| hubspotutk | www.behindtheyogamat.com | This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. | 6 months |
| __hssc | www.behindtheyogamat.com | This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. | 30 min |
| __hssrc | www.behindtheyogamat.com | Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. | session |
| messagesUtk | www.behindtheyogamat.com | This cookie is used to recognize visitors who chat with you via the messages tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor. | 6 months |
| Name of Cookie | Provider | Purpose | Expires |
| ci_session | refersion.com | Preserves users states across page requests. | When you close your browser |
| refersion_csrf_code | refersion.com | Sets csrf token to prevent cross site request forgery. | When you close your browser |
| __cfduid | refersion.com | Used by the content network, Cloudflare, to identify trusted web traffic. | 1 year |
| Name of Cookie | Provider | Purpose | Expires |
| ads/ga-audiences | www.behindtheyogamat.com | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | When you close your browser |
| Name of Cookie | Provider | Purpose | Expires |
| Fomo.hstry-count-since-first-event- | www.behindtheyogamat.com | Used by Fomo for showing user notifications. | Persistent |
| Fomo.hstry-first-timestamp- | www.behindtheyogamat.com | Used by Fomo for showing user notifications | Persistent |
| Fomo.snv- | www.behindtheyogamat.com | Used by Fomo for showing user notifications | Persistent |
5. Consent and Control
Where consent is required for cookies or similar technologies, you will be given the opportunity to make your choices through the cookie banner or cookie settings available on our website or online learning environment.
Non-essential cookies requiring consent will not be activated before the required consent has been obtained.
Depending on the technologies in use, you may be able to accept or reject different categories of cookies individually.
You may change or withdraw your cookie consent at any time through the cookie or privacy settings made available through the website or your user account.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Strictly necessary cookies may continue to operate where they are required to provide a service you have requested or where their use does not require consent under applicable law.
You can also control or delete cookies through your browser settings. Disabling certain cookies may affect the availability or functionality of parts of the website, online learning environment, login area or other services.
6. Changes to this Cookie Policy
We may update this Cookie Policy where necessary to reflect changes to the cookies or technologies we use, changes to our services, technical developments or applicable legal requirements.
The current version will be made available through our website.
7. Further Information
For more information about privacy, data protection and our terms and conditions, please visit the following:
Phone number: +43 (0) 681 107 68891